ECOLOGICAL FOOD AND OUR SUSTAINABILITY COMMITMENTS


We want to create a Agri Consulting and Trading Company in Africa that want to offer European customers "green" and sustainable agricultural products from Africa with a fair trade perspective. The total food market is just over 30 billion euro in Sweden include hospitality and hotels. According Ekoweb the organic food products reached almost 1.8 billion euro and that is an increase of close to 40%. The sales increase of 4% due mostly to higher sales volume. Prices of organic food have remained unchanged during 2014 and we see same trend 2015.

We estimate the total value for ecological (organic grown) food products will be around 40 billion SEK for the whole of Scandinavia 2015 and it will continue to grow. According to retailers the challenge is now to offer more ”nice price” as a eco-shopping-cart is 40-50% more expensive than normal food cart. The increased volume have not yet really pushed the pricing for organic produced food down. That means there are also good margin if you can solve the challenges with an effective and cost efficient supply chain from Africa to a consumer in Scandinavia. Besides organic farmed products, fair traded is a must if you want to challenge current supply chain.

Part of our business model is also to assist the development for fair traded business in our market. We hope that if you will see our Green Leaf logo on products later you can be assured about our quality but also our sustainable and fair traded business practises.

VALUE ADDED PRODUCTION AND PACKAGING

Part of our long term business strategy is not only to help farmers and producers with market access and direct trade. Some of the vegetables, beans or fruit or other crops cannot move effective and fast enough from farm to consumer so we have to look at local processing, distribution but also merchandising. What kind of products do we want to put on the shelves in Europe?

Value Added Food Production 

Value-added food processing refers to manufacturing processes that increase the value of primary agricultural commodities. For example roast coffee has more value than a green bean etc. Value-added food production may also refer to increasing the economic value of a commodity through particular production processes, e.g., organic produce or perhaps creating a product that is more cost efficient to move, for example a dry product in stead of a fresh. , or through regionally branded products that increase consumer appeal and willingness to pay a premium price for the products.

Important to us is that regional value added food production also mean added value for the individual farmer. Value added agriculture (or food production) might be a means for farmers to capture a larger share of the total margin between farmer and consumer. Value added food production is an important part of a rural development strategy. Small scale farming, organic food processing, agri-tourism, and bio-fuels development are examples of various value-added projects we are interested in and like to develop further in those market where we choose to operate.

Packing of food and other products

Value added food production goes hand in hand with developing a packing industry. Here in Sweden the most famouse one if of course Tetra and all their drink packages. There are numerous variables and things to consider when making a good and profitable product. In agricultural is the actual farming part, then perhaps food (product) processing but also ultimately a good package is the one very important variable that can seperate a good product look from a bad, but also a cost efficient distribution and logistic solution from an expensive one

African growing (and many times fast growing) consumer market pays higher prices for imported products then exported. Energy and infrastructure is important problems and challenges on the Continent but packaging can be excellent opportunties for many. Exported products have to comply with international standards and requirements but also there is a need for more commercial attractive products, retail and merchandising know-how have to be developed further. The importance of good packaging is often underestimated and there is many times too much focus on transport alone.

African producers focus now more on reducing costs, then developing consumer attractive packaging, such that the resulting efforts simply reduce packaging to the bare minimal or classic bulk package or sack. We are committed to working with partners, suppliers and customers with both ethics and sustainability issues but besides farmers and their representatives and association we also wish to work more with the processing and packing industry to develop the agricultural sector in Africa.

Contact us to develop Green and Sustainable business, contact us by e-mail sales@greenleaf.se.